The Center for Marketing Research at the University of Massachusetts Dartmouth has followed up on its 2007 and 2008 studies of social media usage by the Inc. 500. Adoption and awareness continue to trend upward, with 91% of firms using at least one social media tool in 2009 and three-quarters describing themselves as “very familiar” [...]
Email has had a good run as king of communications. But its reign is over.
In its place, a new generation of services is starting to take hold—services like Twitter and Facebook and countless others vying for a piece of the new world. And just as email did more than a decade ago, this shift promises [...]
At the Enterprise 2.0 conference in San Francisco, Clara Shih, CEO of Hearsay Labs and author of “The Facebook Era,” explains how social web platforms, such as Twitter and Facebook, are impacting businesses. She says email is slowly being replaced by social networking applications — a shift driven by young people.
Reposted from Bnet.com “Is email [...]
One of the biggest misconceptions with online marketing is that social media is only for large brands. Truthfully, a small business that invests its time wisely can improve customer (or client) loyalty and traditional word of mouth marketing efforts.
Social media is useful for almost every type of business. Cafes, retail stores, and even professional services [...]
Earlier today, we reported that Americans now spend 17% of all of their online time on social networks. This makes a lot of sense and many readers commented that Facebook or Twitter are the first things they pull up on the web every single day.
But what types of individuals are the the heaviest users of [...]
Social media is helping to forge a new era in business transparency and engagement, creating both new challenges and opportunities. Gone are the days when companies could rely on carefully crafted press releases or flashy ad campaigns to communicate with their customers, often in an attempt to convince people that their products are the [...]
It is hard to know sometimes how our life has changed until we stop for a moment and look at how different it is from ten or even five years ago. In recent years social media, likely more than anything else, has significantly impacted most of our daily lives. Envisioning the global conversation that [...]
I know: You feel like you’re already taking social media seriously. You’re Tweeting and posting, blogging and following. You’ve got accounts on every site that allows you to share and you’ve got them all linked together. You’re out there and you’re social.
Big deal.
It doesn’t take much effort to set up an account on most social [...]
Re-posted from Forbes.com written by Daniel Adler, “Twenty-One Top Twitter Tips”
You’ve heard about Twitter–that curious, strangely addictive social-networking technology that facilitates torrents of truncated messages among millions of users. You might even know your hashtags from your re-tweets. But how can you make money with it?
Forbes canvassed scads of businesses and pricey social-networking gurus looking [...]
“Social media is like teen sex. Everyone wants to do it. Nobody knows how. When it’s finally done there is surprise it’s not better.” – Avinash Kaushik – Analytics Evangelist, Google
Why is that? One factor may be that traditional measures and metrics are not easily applied to social media.
Traditional measurement goes something like this:
Marketing Investment [...]
