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News, Social Media, Twitter, star alerts

How Twitter Can Help Your Company Succeed

October 7, 2009 No comments yet

Re-posted from Forbes.com written by Daniel Adler, “Twenty-One Top Twitter Tips”
You’ve heard about Twitter–that curious, strangely addictive social-networking technology that facilitates torrents of truncated messages among millions of users. You might even know your hashtags from your re-tweets. But how can you make money with it?
Forbes canvassed scads of businesses and pricey social-networking gurus looking [...]

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News, Social Media

Measuring Social Media ROI

September 29, 2009 8 comments

“Social media is like teen sex. Everyone wants to do it. Nobody knows how. When it’s finally done there is surprise it’s not better.” – Avinash Kaushik – Analytics Evangelist, Google
Why is that? One factor may be that traditional measures and metrics are not easily applied to social media.
Traditional measurement goes something like this:
Marketing Investment [...]

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