One of the biggest misconceptions with online marketing is that social media is only for large brands. Truthfully, a small business that invests its time wisely can improve customer (or client) loyalty and traditional word of mouth marketing efforts.
Social media is useful for almost every type of business. Cafes, retail stores, and even professional services [...]
Back in July, we reported that Facebook had become the Internet’s ultimate time waster, with users spending an average of 4 hours, 39 minutes on it per month, more than any other site on the Web.
Since then, however, that number has only gone up. According to numbers from Nielsen Online, users spent an average of [...]
Earlier today, we reported that Americans now spend 17% of all of their online time on social networks. This makes a lot of sense and many readers commented that Facebook or Twitter are the first things they pull up on the web every single day.
But what types of individuals are the the heaviest users of [...]
As we reported yesterday, growth for some of the world’s biggest social networks — like Twitter and Facebook — appear to be flattening. One site bucking that trend though is LinkedIn, which saw a 5.68% growth in traffic for the month of September, according to Compete.
It’s not just traffic that’s growing, users are increasing too. [...]
Social media is helping to forge a new era in business transparency and engagement, creating both new challenges and opportunities. Gone are the days when companies could rely on carefully crafted press releases or flashy ad campaigns to communicate with their customers, often in an attempt to convince people that their products are the [...]
YouTube routinely serves up more than 1 billion video views per day around the world, far surpassing its next-closest rival Microsoft and helping the site continue its strong growth, especially since being acquired by Google three years ago, according to a blog post by Chad Hurley, YouTube’s co-founder and CEO.
In August, comScore reported numbers for [...]
BATAVIA, Ohio (AdAge.com) — The venerable Estee Lauder cosmetics brand has found a seemingly natural way to connect with social media: offering free makeovers and photo shoots at its department-store cosmetics counters coast-to-coast to produce shots women can use for their online profiles.
The promotion, which kicks off Oct. 16 at Bloomingdale’s in New York and [...]
I know: You feel like you’re already taking social media seriously. You’re Tweeting and posting, blogging and following. You’ve got accounts on every site that allows you to share and you’ve got them all linked together. You’re out there and you’re social.
Big deal.
It doesn’t take much effort to set up an account on most social [...]
Re-posted from Forbes.com written by Daniel Adler, “Twenty-One Top Twitter Tips”
You’ve heard about Twitter–that curious, strangely addictive social-networking technology that facilitates torrents of truncated messages among millions of users. You might even know your hashtags from your re-tweets. But how can you make money with it?
Forbes canvassed scads of businesses and pricey social-networking gurus looking [...]
“Social media is like teen sex. Everyone wants to do it. Nobody knows how. When it’s finally done there is surprise it’s not better.” – Avinash Kaushik – Analytics Evangelist, Google
Why is that? One factor may be that traditional measures and metrics are not easily applied to social media.
Traditional measurement goes something like this:
Marketing Investment [...]
