The Diamond District in southwestern Florida has been running mobile programs to build a database and drive consumers to its showroom.
To power its mobile initiatives, the diamond retailer tapped Adz2Mobile LLC, which in turn partners with iLoop Mobile for its technology back-end. The partners collaborated on a promotion that offered consumers the chance to text a [...]
More than one-fourth (26%) of US cellphone-owning adults are at least somewhat interested in receiving location-based advertising specials, provided they are able to opt-in for such alerts, according to a study by 1020 Placecast and conducted by Harris Interactive.
The percentage of those willing to receive such opt-in alerts is higher among younger respondents, the research [...]
Reprinted from EMarketer.com “Cost and ROI for Mobile Campaigns”
Patrick J. Moorhead
Director of Emerging Media
Razorfish
Patrick Moorhead oversees R&D initiatives on behalf of Razorfish’s Advanced Marketing Solutions group. This division helps clients and staff understand and evaluate emerging media technologies, including mobile media. He offers cross-media consultations that identify the practical applications of using emerging media as [...]
