Measuring Social Media ROI
September 29, 2009 8 comments
“Social media is like teen sex. Everyone wants to do it. Nobody knows how. When it’s finally done there is surprise it’s not better.” – Avinash Kaushik – Analytics Evangelist, Google
Why is that? One factor may be that traditional measures and metrics are not easily applied to social media.
Traditional measurement goes something like this:
Marketing Investment [...]
