The US mobile Internet population is increasing rapidly. eMarketer estimates that 29.2% of mobile phone users log on to the mobile Web at least once per month in 2009, up from 22.3% last year. And according to BIA/Kelsey and ConStat, many of those qualify as “heavy” users—those who go online via mobile more than 10 [...]
The weather is cool but mobile is heating up
Rapper Gucci Mane is using mobile to promote his new album, “The State vs. Radric Davis.”
To promote the album, m-Wise Inc. has launched an SMS campaign that Mr. Mane announced on his Twitter, Facebook and MySpace profiles. The album is due out Dec. 8.
“The strategy is to [...]
NEW YORK (AdAge.com) — Recent technological developments that allow for deposits by iPhone and mobile payments could one day make ATMs as quaint as brick-and-mortar bank branches. But the biggest impact may be on the ability of banks — and even nontraditional players such as Nokia — to find new revenue streams as they branch [...]
Reprinted from EMarketer.com “Cost and ROI for Mobile Campaigns”
Patrick J. Moorhead
Director of Emerging Media
Razorfish
Patrick Moorhead oversees R&D initiatives on behalf of Razorfish’s Advanced Marketing Solutions group. This division helps clients and staff understand and evaluate emerging media technologies, including mobile media. He offers cross-media consultations that identify the practical applications of using emerging media as [...]
