The US mobile Internet population is increasing rapidly. eMarketer estimates that 29.2% of mobile phone users log on to the mobile Web at least once per month in 2009, up from 22.3% last year. And according to BIA/Kelsey and ConStat, many of those qualify as “heavy” users—those who go online via mobile more than 10 [...]
The weather is cool but mobile is heating up
Rapper Gucci Mane is using mobile to promote his new album, “The State vs. Radric Davis.”
To promote the album, m-Wise Inc. has launched an SMS campaign that Mr. Mane announced on his Twitter, Facebook and MySpace profiles. The album is due out Dec. 8.
“The strategy is to [...]
Reprinted from EMarketer.com “Cost and ROI for Mobile Campaigns”
Patrick J. Moorhead
Director of Emerging Media
Razorfish
Patrick Moorhead oversees R&D initiatives on behalf of Razorfish’s Advanced Marketing Solutions group. This division helps clients and staff understand and evaluate emerging media technologies, including mobile media. He offers cross-media consultations that identify the practical applications of using emerging media as [...]
“Follow us on Twitter! Become our fan on Facebook!” With the boom of all these social media sites, marketers and celebrities alike are branding their selves and their name anywhere and everywhere they can. NOW is the time to have a grip on social media. It’s no longer an option to [...]
