Earlier today, we reported that Americans now spend 17% of all of their online time on social networks. This makes a lot of sense and many readers commented that Facebook or Twitter are the first things they pull up on the web every single day.
But what types of individuals are the the heaviest users of [...]
As we reported yesterday, growth for some of the world’s biggest social networks — like Twitter and Facebook — appear to be flattening. One site bucking that trend though is LinkedIn, which saw a 5.68% growth in traffic for the month of September, according to Compete.
It’s not just traffic that’s growing, users are increasing too. [...]
“Social media is like teen sex. Everyone wants to do it. Nobody knows how. When it’s finally done there is surprise it’s not better.” – Avinash Kaushik – Analytics Evangelist, Google
Why is that? One factor may be that traditional measures and metrics are not easily applied to social media.
Traditional measurement goes something like this:
Marketing Investment [...]
