Email has had a good run as king of communications. But its reign is over.
In its place, a new generation of services is starting to take hold—services like Twitter and Facebook and countless others vying for a piece of the new world. And just as email did more than a decade ago, this shift promises [...]
Apple sold 7.4 million iPhones during the fourth quarter, proof positive that the App Store is a place where savvy marketers must have a presence.
Apple’s fourth-quarter profits totaled $1.67 billion—a 47 percent gain in quarterly profit—and the company achieved a 24 percent gain in revenue, sending its stock price to new highs. Whether they be [...]
At the Enterprise 2.0 conference in San Francisco, Clara Shih, CEO of Hearsay Labs and author of “The Facebook Era,” explains how social web platforms, such as Twitter and Facebook, are impacting businesses. She says email is slowly being replaced by social networking applications — a shift driven by young people.
Reposted from Bnet.com “Is email [...]
One of the biggest misconceptions with online marketing is that social media is only for large brands. Truthfully, a small business that invests its time wisely can improve customer (or client) loyalty and traditional word of mouth marketing efforts.
Social media is useful for almost every type of business. Cafes, retail stores, and even professional services [...]
Back in July, we reported that Facebook had become the Internet’s ultimate time waster, with users spending an average of 4 hours, 39 minutes on it per month, more than any other site on the Web.
Since then, however, that number has only gone up. According to numbers from Nielsen Online, users spent an average of [...]
Earlier today, we reported that Americans now spend 17% of all of their online time on social networks. This makes a lot of sense and many readers commented that Facebook or Twitter are the first things they pull up on the web every single day.
But what types of individuals are the the heaviest users of [...]
As we reported yesterday, growth for some of the world’s biggest social networks — like Twitter and Facebook — appear to be flattening. One site bucking that trend though is LinkedIn, which saw a 5.68% growth in traffic for the month of September, according to Compete.
It’s not just traffic that’s growing, users are increasing too. [...]
Social media is helping to forge a new era in business transparency and engagement, creating both new challenges and opportunities. Gone are the days when companies could rely on carefully crafted press releases or flashy ad campaigns to communicate with their customers, often in an attempt to convince people that their products are the [...]
It is hard to know sometimes how our life has changed until we stop for a moment and look at how different it is from ten or even five years ago. In recent years social media, likely more than anything else, has significantly impacted most of our daily lives. Envisioning the global conversation that [...]
BATAVIA, Ohio (AdAge.com) — The venerable Estee Lauder cosmetics brand has found a seemingly natural way to connect with social media: offering free makeovers and photo shoots at its department-store cosmetics counters coast-to-coast to produce shots women can use for their online profiles.
The promotion, which kicks off Oct. 16 at Bloomingdale’s in New York and [...]
