Tag Archive | "eMarketer"

Mobile Marketing, News

How much do you Surf the Web on your Mobile Phone?

December 10, 2009 No comments yet

The US mobile Internet population is increasing rapidly. eMarketer estimates that 29.2% of mobile phone users log on to the mobile Web at least once per month in 2009, up from 22.3% last year. And according to BIA/Kelsey and ConStat, many of those qualify as “heavy” users—those who go online via mobile more than 10 [...]

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Facebook, News, Social Media

Study Shows Consumers Want to Follow Their Favorite Brands Online

October 12, 2009 No comments yet

Marketers may be adopting social media in droves, but are consumers reciprocating by following or becoming a fan of companies and brands on social media sites? According to recent data, the answer would seem to be a resounding ‘yes’.
A study published today by eMarketer, more than half of social networking users have become a fan [...]

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